Krulak’s law

The experience people have with your brand is in the hands of the person you pay the least.

Act accordingly.

(This involves training, trust, responsibility, leadership, dignity, authority, management and investment. It mostly means seeing the front-line people in your organization as priceless assets, not cheap cogs.)–Seth Godin

About David Smith

One of the guys named Smith who was once a consultant. This is not his first rodeo. Or his second or third.
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